digital analyst

Department: Media

Reports to: Media Director

Status: Exempt

the agency:

If you’re ready for the most invigorating ascent of a lifetime, Spawn Ideas is right for you. Our home base is in Anchorage, AK, nestled between the Pacific Ocean and the Chugach mountains. We’ve got a second office in Denver and have a location-less philosophy so you’ll find Spawn staff in Washington, Idaho and Wisconsin too.

Spawn is a fully integrated advertising agency that’s independent and employee owned, which means our team of employees all have “skin in the game.” There are no sideliners here, just a bold and resourceful team with enough courage to summit any challenge for our clients.

Up here, we’re perpetual adventurers who pursue the outdoors and bring a fresh perspective to our creative work. We live by the mantra “when the agency succeeds, we succeed.” Our ownership and determination to push further has led us to success for our clients and a series of accolades we’re quite proud of.

We’re recognized as an agency that punches above its weight. In 2017 and 2018, we are Ad Age Small Agency of the Year winners – as a standout northwest agency and for great culture. And we’ve been named one of Outside Magazine’s 100 Best Places to Work in America (six years running). In 2015, Inc. Magazine named us among the Fastest Growing Companies in America and we were called one of the nation’s 75 Best Places to Work for Millennials too.

Want to be part of an energetic team that plays as hard as we work? We’re looking for a Digital Analyst.

position summary:

Our Digital Analyst will work across all Agency departments to develop, execute, track, and analyze digital marketing solutions for our clients. This role is responsible for data analysis to gain actionable insights and track real results for our clients. As a full-service Agency with an integrated approach, this position at Spawn will collaborate with account planning, creative, media and digital production. This role will continue to drive our Agency forward in identifying, implementing and measuring digital solutions.

Ideally, this position will be based in our Anchorage office.

successful candidates:

  • Possess the internal drive and desire to stay current in an ever-evolving digital environment
  • Quick learners who push themselves to acquire new skills
  • Use analytical skills to find actionable insights within large amounts of data
  • Are resourceful, well organized, detail oriented, deliberate, and thorough
  • Thrive on problem solving in a fast-paced, deadline, results oriented environment
  • Communicate effectively in a clear and concise manner
  • Are proactive and work independently
  • Are goal oriented and will assume ownership and responsibility for their work

key responsibilities:

  • Lead Agency process on campaign measurement to support client KPIs and ROI
  • Establish conversion tracking and A/B testing of creative
  • Execute, measure, and report on paid social media campaigns across Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.
  • Manage client-and Agency-owned social media
  • Responsible for digital pixel implementation and management
  • Oversee digital traffic to ensure accuracy in tracking and reporting
  • Analyze quantitative and qualitative digital research to support campaign planning
  • Have acquired knowledge of consumer media consumption habits with an emphasis on digital trends
  • Work with digital and media teams to evaluate digital vendor opportunities

knowledge and skills:

  • Proficient in Google Analytics and Google Ads
  • Strong knowledge of digital tools, platforms, solutions and technologies that support digital projects
  • Knowledge of marketing solutions (organic and paid) on social media platforms
  • Experience with third-party digital trafficking platforms including DCM
  • Knowledge of statistical packages for analyzing datasets (Excel, SPSS, SAS, etc.)
  • Social media analytics experience
  • Macintosh operating system proficient
  • Demonstrated effective writing and speaking skills

education and experience:

  • Bachelor’s Degree in Marketing, Management Information Systems, Computer Science or related field
  • 2-3 years working in digital marketing

the perks:

Outstanding benefits. Spawn Ideas pays a generous portion of each employee’s insurance premium for themselves and their families. Beyond the basics, employees can be reimbursed for participating in walk/run races, for park passes, etc. The office is located one block from the Coastal Trail (a popular ski/walk/run trail), and just blocks from salmon fishing right downtown.

In addition, Spawn benefits include being automatically enrolled in our ESOP (employee stock ownership program) plan, annual performance-based discretionary bonus, 401K, medical, dental, vision, paid vacation and sick days, company paid holidays and summer and holiday hours programs that allow more time with family and more time enjoying the outdoors.

Spawn Ideas is an equal opportunity employer (EOE). We support diversity in the workforce. Reasonable accommodations will be considered for disabled individuals.

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physical requirements

  • Seeing: Able to read reports and use computer
  • Hearing: Able to hear well enough to communicate with co-workers, vendors, and clients, in person and on phone
  • Other: Able to lift at least 10 pounds and mobile enough to change paper in computer printers, must have driver’s license and access to personal transportation