media planner

Department: Media

Reports to: Media Director

Status: Exempt

the agency:

If you’re ready for the most invigorating ascent of a lifetime, Spawn Ideas is right for you. Our home base is in Anchorage, AK, nestled between the Pacific Ocean and the Chugach mountains. We’re a fully integrated advertising agency that’s independent and employee owned, which means our team of employees all have “skin in the game.” There are no sideliners here, just a bold and resourceful team with enough courage to summit any challenge for our clients.

Up here, we’re perpetual adventurers who pursue the outdoors and bring a fresh perspective to our creative work. We live by the mantra “when the agency succeeds, we succeed.” Our ownership and determination to push further has led us to success for our clients and a series of accolades we’re quite proud of.

Our recent big wins include Ad Age’s Small Agency of the Year, Northwest and a national award for Best Culture. We’ve also been voted one of Outside Magazine’s 100 Best Places to Work in America (six years running), rising to number four in 2015. Inc. Magazine named us Fastest Growing Companies in America and we were also listed as one of the 75 Best Places to Work for Millennials (2015) in the country.

Want to be part of an energetic team that plays as hard as we work? We’re looking for a Media Planner.

position summary:

A Media Planner successfully balances critical and big picture thinking while being comfortable in a fast-paced, ever-changing environment. Planners are driven to find communications solutions to client challenges by connecting clients and messages. As a full-service Agency with an integrated approach, this position collaborates among all departments including media, account planning, digital, and creative. Candidates should be grounded in legacy media with a focus on digital solutions.

Anchorage based preferred, yet open to remote based from Denver or Seattle markets.

successful candidates:

  • Are resourceful, well organized, detail oriented, deliberate, and thorough
  • Must be able to communicate effectively in a clear and concise manner
  • Must be proactive and work independently
  • Are driven and curious problem solvers when it comes to the ever-changing challenge of reaching consumers
  • Are goal oriented and assume ownership and responsibility for their work

key responsibilities:

  • Plan media using expertise in consumer media consumption habits with an emphasis on digital trends
  • Research, develop, and implement multi-media communication plans
  • Apply insightful communications strategy to include broadcast, print, outdoor, and digital (PPC, email, site-direct display, programmatic display, video, streaming, and social)
  • Present media plans including rationale and research on media choices and anticipated delivery
  • Analyze media performance during and post-campaign to ensure stewardship of media budgets and meeting of client KPIs
  • Work with digital and media teams to evaluate digital vendor relationships
  • Assist in training and development of media team as needed
  • Monitor competitive spending and generate share of voice reports
  • Respond to ongoing / daily media needs of clients including in-bound evaluation requests, budget management, and buy implementation

knowledge and skills:

  • Experience working with media buying platforms and analyzing audience ratings data / research
  • Experience working with key digital platforms including Google (DoubleClick/AdWords etc.) and social
  • Macintosh operating system proficient
  • Have demonstrated effective writing and speaking skills

education and experience:

  • Proven ability to plan, analyze, and report across all relevant media platforms
  • Bachelor’s Degree in Marketing, Finance or related field preferred
  • 5+ years media planning desired

the perks:

Outstanding benefits. Spawn Ideas pays a generous portion of each employee’s insurance premium for themselves and their families. Beyond the basics, employees can be reimbursed for participating in walk/run races, for park passes, etc. The office is located one block from the Coastal Trail (a popular ski/walk/run trail), and just blocks from salmon fishing right downtown.

In addition, Spawn benefits include being automatically enrolled in our ESOP (employee stock ownership program) plan, annual performance-based discretionary bonus, 401K, medical, dental, vision, paid vacation and sick days, company paid holidays and summer and holiday hours programs that allow more time with family and more time enjoying the outdoors.

Spawn Ideas is an equal opportunity employer (EOE). We support diversity in the workforce. Reasonable accommodations will be considered for disabled individuals.


physical requirements

  • Seeing: Able to read reports and use computer
  • Hearing: Able to hear well enough to communicate with co-workers, vendors, and clients, in person and on phone
  • Other: Able to lift at least 10 pounds and mobile enough to change paper in computer printers, must have driver’s license and access to personal transportation