Barbie Movie Magic: A Marketing Dream Come True
Written by Content Manager Barbie: Siobhan Johansen By now, we’re sure you’ve seen something about Greta Gerwig’s “Barbie” movie. The promo leading up to the movie, which was released in theaters on July 21st with a record-breaking opening weekend of $155 million, was a whirlwind of brand collaborations, cast interviews, and fashion moments plucked from the