We are spawn ideas.

We link strategy, creativity, outreach, and value to find the sweet spot between local business allure and big business budgets. In a changing world, your business’s success depends on getting it right.

our leadership

Karen King

ceo

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Karen King

president & ceo

with spawn since: 1999

claim to fame: Karen has a well-earned reputation for being fearless on the job and always game for outdoor adventure. This irrepressible spirit guides her as president of Spawn Ideas, where Karen is a true thought leader. She rose to the top of her discipline as a strategic planner and brand building for national clients like General Mills and Coca-Cola as well as regional marketers that include GCI (telecom) and the Alaska Railroad.

When not innovating for clients, Karen can be found traveling, skiing or hiking with her two Aussies, Juneau and Stormcloud.

loves it when our work: gets it right by personalizing a message to a consumer’s mode (planning, organizing, etc.). Messages such as these elevate the customer’s journey and shorten the distance between thinking (“I should join a gym”) and doing (joining that gym).

Kaylee Devine

president

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Kaylee Devine

president

with spawn since: 2011 (with a brief adventure in the corporate world)

claim to fame: Kaylee has a knack for uncovering what makes consumers tick and turning that into marketing that delivers. Her strategic thinking has shaped major brands across Alaska, from telecom giants like GCI to travel and tourism brands like Travel Alaska and mission-driven organizations like United Way of Anchorage.

She started at Spawn Ideas fresh out of college, working her way up from account management to leading the agency’s strategy division. Along the way, she built Hooligan, Spawn’s insights and research practice, and led brand development for some of Alaska’s most recognizable companies. After leading marketing and communications strategy for NANA North and its subsidiaries, she returned to Spawn to lead the agency with the same strategic, no-nonsense approach she brings to every challenge.

When not crafting marketing strategies, Kaylee can be found hiking, skiing, or juggling life as a mom.

loves it when our work: makes someone stop and think, ‘That’s me. They get it.’

Kathy Norford

vp, media director

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Kathy Norford

vp, media director

with spawn since: 1999 (Round 1) and 2007 (Round 2)

claim to fame: Kathy stepped up and challenged herself to compete in the rigorous Tri for the Cure triathlon after being diagnosed with breast cancer. This internal drive to succeed inspires her daily to solve client challenges and find solutions to what keeps clients up at night. Kathy’s brave outlook serves her well in her ongoing quest to reach audiences in unique ways.

Kathy resides in Denver and, when she’s not being a media maven, she’s an ace tennis player, a walking sports encyclopedia, and (surprise!) a big Broncos fan.

loves it when our work: is translated from a flowchart to a campaign that produces positive results for clients.

Lisa King

evp, chief financial officer

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Lisa King

evp, chief financial officer

with spawn since: 1991

claim to fame: Lisa has given over 11 gallons of blood in her lifetime! Needless to say, giving is in her nature. She gives her all to the agency. Lisa has been keeping Spawn dialed in and moving forward for over two decades. She gives our clients her very best, being as vigilant with their money as she is with her own. And Lisa goes above and beyond to make employees happy, giving them the kind of care and personal attention you don’t typically find in today’s workplace.  

When Lisa is not giving her all at work, she gives her time as a volunteer and travels the globe.

loves it when our work: exceeds client expectations and agency standards due to Spawn employee-owners being supported and happy.

April Cook

director, client service

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April Cook

director, project management

with spawn since: 2002

claim to fame: April achieved McGoddess status in 2017. McDonald’s national culled their roster of 60 local agencies working with U.S. Co-ops to just nine, and Spawn Ideas was among the select group. April’s dedication, commitment and 15-year relationship with the Alaska owner/operators were major factors in retaining the business.

In addition to leading the project management team, April also leads two sons who love outdoor activities such as camping, fishing and getting dirty, as Alaskan boys do.

loves it when our work: rises above the expected, to the magical; when it’s based on a truth so compelling that it takes her breath away, makes a client emotional, or leaves someone momentarily speechless.

Amy Adams

creative lead, director of social & digital engagement

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Amy Adams

lead creative, director of social & digital engagement

with spawn since: 2012

claim to fame: Amy is an award-winning creative with over a decade of experience in crafting compelling brand aesthetics and leading successful campaigns for clients like the Alaska Railroad, Travel Alaska, GCI, and more. Beyond her design skills, she’s also garnered over 1.5 million views on Meta and TikTok, showcasing her knack for storytelling in the digital space. With her blend of design expertise and social media savvy, Amy excels at creating campaigns that truly connect with audiences.

loves it when our work: Transcends the medium, igniting excitement in both clients and customers. This energy fosters a vibrant and enjoyable working environment for all.

we're honored

to work with great brands like these.

and it shows

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let’s rise above your challenge - together.

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