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Shifting to Thrifting: How Secondhand is Becoming the Next New Thing for Buyers – and Brands
By Kaylee DevineI am in the process of passing along our son’s baby gear (finally, my husband would say!). Every item has a ton of life left in it – and a ton of memories, too. Every single article of clothing or piece of gear has a story, and even though we don’t need it anymore,…
“Maverick” and the Mistake of Ignoring the Modern Man
By Kaylee Devine and Siobhan JohansenI, like most of the rest of the country, went to see “Top Gun: Maverick” recently. (And, no, this isn’t a movie review…) While I was undoubtedly impressed with the action-packed cinematography (the closest I will ever get to flying in an F-18!), I was struck most by the changes in…
Marketers, it’s time to turn up the volume
Five years ago, it was predicted that all digital video would need to be produced with the intention that it would be viewed with no sound. (1) So how did we get to a place where the relevance of audio is once again at new heights? Where ABBA is experiencing a resurgence and goofy audio clips…
Do We Hug? Meeting Coworkers IRL After a Year Remote
I was one of the people who started a new job during lockdown (here at Spawn). I was trained and met my new Alaskan coworkers through a series of Zoom meetings, and got to know their sense of humor and quirks through virtual happy hours and coffee dates, all from the comfort of my kitchen-turned-office in…
