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A beautiful young woman blogger, vlogger or influencer is receiving emoji and emoticon reactions in her mobile smart phone device while making a post, sharing or video logging on social media

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.…
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5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the "blink test" Use…
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Five Questions for: Kaylee Devine

Hi, my name is Kaylee Devine & I am an Account Planner here at Spawn Ideas; this means I take on strategy for the Hooligan team. Tell us about the journey that led you to join the Spawn Ideas team. Eight years ago, after coming home to Alaska after college I accepted an internship at Spawn.…
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The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love…
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