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In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.…

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the "blink test" Use…

Hi, my name is Kaylee Devine & I am an Account Planner here at Spawn Ideas; this means I take on strategy for the Hooligan team. Tell us about the journey that led you to join the Spawn Ideas team. Eight years ago, after coming home to Alaska after college I accepted an internship at Spawn.…

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love…