We begin by asking why.
Why do people act like they do? Are there hidden opportunities we can uncover? How can your product, place, or service naturally fit into their lives? The sweet spot is where all these things meet. We find it through Genuine Human Understanding™. It’s our North Star before we begin.
Then we say, “why not?”
It’s a brave but important question to ask. With more to wade through in the media landscape these days, it’s easy to get lost. But a great idea surprises and delights. It’s engaging, resonates, and brings people to you. Be irresistibly creative and you’ll always gain traction in the market.