Navigating the Creative Playground: 12 Questions with an Advertising Account Planner
Written by Neil Slotterback, Planning Director, with introduction by Siobhan Johansen, Content Manager It’s that time of year. Planning season. 2024 is just around the corner, and it’s time to put client marketing plans in place for the new year. What better time to have a conversation with Planning Director, Neil Slotterback, about the journey of