post Category: news

Marketers, it’s time to turn up the volume

Five years ago, it was predicted that all digital video would need to be produced with the intention that it would be viewed with no sound. (1) So how did we get to a place where the relevance of audio is once again at new heights? Where ABBA is experiencing a resurgence and goofy audio clips

read more

Do We Hug? Meeting Coworkers IRL After a Year Remote

I was one of the people who started a new job during lockdown (here at Spawn). I was trained and met my new Alaskan coworkers through a series of Zoom meetings, and got to know their sense of humor and quirks through virtual happy hours and coffee dates, all from the comfort of my kitchen-turned-office in

read more

Is the Social Media / Mental Health Debacle a Moot Point?

If you scroll beyond the dance videos and Vine-like sketches on TikTok, you’ll probably come across some content that goes deeper. The algorithm is so good it might even hurt you where it hurts. It could be a therapist stirring tea while she gives advice for insomnia or a spiritual guru practicing reiki healing through the

read more

The Emergence of a ‘Phygital’ Shopping Journey

Brick and mortar retail stores and malls were once the places where you would browse, explore and shop. You then went online to quickly look up some additional details, maybe find a color you didn’t see in store, and make a quick purchase. You spent time in the physical store, while your online journey was purpose-driven

read more

The Traditional Male Stereotype Isn’t Working

If you’re on TikTok — and with over 1 billion users you probably are — you might have seen this video or something similar as part of the trend of assigning men written by women energy to celebrities, fictional characters, and men’s personalities or actions. The concept of male characters who are respectful, kind and unafraid

read more

It’s the Little Things

In the work-from-home era, we’ve all taken a break from the computer to start some laundry in the middle of the day, maybe even scrolling TikTok while we wait for the dryer to finish—only to be left with a sense of guilt, wondering if we are cheating the system. (Hint: We are not. Think of all

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5 Things I Learned From Going “Kind of” Viral

No, I’m not recognized on the streets of Anchorage…yet. But I was quite surprised at the minor success of one of my TikTok videos. I, an old Millennial, will call it viral, but I know the Gen Z population wouldn’t bat an eye at my mere 104k views, 20k likes and 1,400 follower gain. Small potatoes.

read more

How to Prevent Burnout

Over the past year, many of us have experienced burnout more intensely and more often than ever before, given the instability associated with the pandemic. From transitioning to remote work, suddenly being on childcare watch 24/7, and the general financial stress, it’s no wonder many of us feel like our mental health is continually playing catch-up.

read more

Returning to the Office

After sixteen months of our transition to a virtual working space, our Spawners will head back to the office every Tuesday and Wednesday starting July 20, 2021. But with so much of our team’s recent interactions happening through a screen, what is it they’re most concerned about for their return? We took a moment to uncover

read more

Siobhan Johansen: #10 for the Win

Our Project Manager, Siobhan Johansen, grew up on the volleyball court- a talent that earned her a spot on the University of Alaska Anchorage collegiate team in 2010. Now, as a UAA alumni, she still enjoys playing any chance she can get, expanding her skills as a volunteer coach and sharpening her court-game skills.   What

read more

Marketers, it’s time to turn up the volume

Five years ago, it was predicted that all digital video would need to be produced with the intention that it would be viewed with no sound. (1) So how did we get to a place where the relevance of audio is once again at new heights? Where ABBA is experiencing a resurgence and goofy audio clips

read more

Do We Hug? Meeting Coworkers IRL After a Year Remote

I was one of the people who started a new job during lockdown (here at Spawn). I was trained and met my new Alaskan coworkers through a series of Zoom meetings, and got to know their sense of humor and quirks through virtual happy hours and coffee dates, all from the comfort of my kitchen-turned-office in

read more

Is the Social Media / Mental Health Debacle a Moot Point?

If you scroll beyond the dance videos and Vine-like sketches on TikTok, you’ll probably come across some content that goes deeper. The algorithm is so good it might even hurt you where it hurts. It could be a therapist stirring tea while she gives advice for insomnia or a spiritual guru practicing reiki healing through the

read more

The Emergence of a ‘Phygital’ Shopping Journey

Brick and mortar retail stores and malls were once the places where you would browse, explore and shop. You then went online to quickly look up some additional details, maybe find a color you didn’t see in store, and make a quick purchase. You spent time in the physical store, while your online journey was purpose-driven

read more

The Traditional Male Stereotype Isn’t Working

If you’re on TikTok — and with over 1 billion users you probably are — you might have seen this video or something similar as part of the trend of assigning men written by women energy to celebrities, fictional characters, and men’s personalities or actions. The concept of male characters who are respectful, kind and unafraid

read more

It’s the Little Things

In the work-from-home era, we’ve all taken a break from the computer to start some laundry in the middle of the day, maybe even scrolling TikTok while we wait for the dryer to finish—only to be left with a sense of guilt, wondering if we are cheating the system. (Hint: We are not. Think of all

read more

5 Things I Learned From Going “Kind of” Viral

No, I’m not recognized on the streets of Anchorage…yet. But I was quite surprised at the minor success of one of my TikTok videos. I, an old Millennial, will call it viral, but I know the Gen Z population wouldn’t bat an eye at my mere 104k views, 20k likes and 1,400 follower gain. Small potatoes.

read more

How to Prevent Burnout

Over the past year, many of us have experienced burnout more intensely and more often than ever before, given the instability associated with the pandemic. From transitioning to remote work, suddenly being on childcare watch 24/7, and the general financial stress, it’s no wonder many of us feel like our mental health is continually playing catch-up.

read more

Returning to the Office

After sixteen months of our transition to a virtual working space, our Spawners will head back to the office every Tuesday and Wednesday starting July 20, 2021. But with so much of our team’s recent interactions happening through a screen, what is it they’re most concerned about for their return? We took a moment to uncover

read more

Siobhan Johansen: #10 for the Win

Our Project Manager, Siobhan Johansen, grew up on the volleyball court- a talent that earned her a spot on the University of Alaska Anchorage collegiate team in 2010. Now, as a UAA alumni, she still enjoys playing any chance she can get, expanding her skills as a volunteer coach and sharpening her court-game skills.   What

read more