post Category: news

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

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5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

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Five Questions for: Kaylee Devine

Hi, my name is Kaylee Devine & I am an Account Planner here at Spawn Ideas; this means I take on strategy for the Hooligan team. Tell us about the journey that led you to join the Spawn Ideas team. Eight years ago, after coming home to Alaska after college I accepted an internship at Spawn.

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The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love

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Volunteer Time Off

Giving back never felt so good Among the many things we’re grateful for this Thanksgiving at Spawn Ideas are the opportunities we have to give back, both as an agency and as individuals. And this year, we’ve introduced a Volunteer Time Off (VTO) benefit that allows each of us to contribute to a cause we care

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Entertainment: The New Anchor

How Smart Retailers are Adapting to an Experience Economy Year after year, families line up during the holiday season to meet the man of the moment, your Jolly Old St. Nick. And if you’re a store near one of his renowned photo ops, you might owe him a cookie or two for being the reason behind

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Paw-ternity Policy

Calling all pet owners! At Spawn, we support our staff beyond the walls of our agency, believing that happier people do better work. And we get more than most that pets are a big part of this. That’s why we’ve extended our furlough to our furry four-legged friends with our new Paw-ternity policy! From now on,

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Is the World Series a Home Run for Your Audience?

Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers.  National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),

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Got Elevation? Meet Spawn Runners Tackling the Lost Lake Run

This year, some of Spawn’s toughest people are tackling one of Alaska’s most iconic races — the Lost Lake Run, near Seward, Alaska. This spectacular, challenging event isn’t your typical run in the park.  Instead, it’s a 15.75-mile course that follows a U.S. Forest Service Trail in the Chugach National Forest toward a peak elevation of

read more

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

read more

5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

read more

Five Questions for: Kaylee Devine

Hi, my name is Kaylee Devine & I am an Account Planner here at Spawn Ideas; this means I take on strategy for the Hooligan team. Tell us about the journey that led you to join the Spawn Ideas team. Eight years ago, after coming home to Alaska after college I accepted an internship at Spawn.

read more

The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love

read more

Volunteer Time Off

Giving back never felt so good Among the many things we’re grateful for this Thanksgiving at Spawn Ideas are the opportunities we have to give back, both as an agency and as individuals. And this year, we’ve introduced a Volunteer Time Off (VTO) benefit that allows each of us to contribute to a cause we care

read more

Entertainment: The New Anchor

How Smart Retailers are Adapting to an Experience Economy Year after year, families line up during the holiday season to meet the man of the moment, your Jolly Old St. Nick. And if you’re a store near one of his renowned photo ops, you might owe him a cookie or two for being the reason behind

read more

Paw-ternity Policy

Calling all pet owners! At Spawn, we support our staff beyond the walls of our agency, believing that happier people do better work. And we get more than most that pets are a big part of this. That’s why we’ve extended our furlough to our furry four-legged friends with our new Paw-ternity policy! From now on,

read more

Is the World Series a Home Run for Your Audience?

Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers.  National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),

read more

Got Elevation? Meet Spawn Runners Tackling the Lost Lake Run

This year, some of Spawn’s toughest people are tackling one of Alaska’s most iconic races — the Lost Lake Run, near Seward, Alaska. This spectacular, challenging event isn’t your typical run in the park.  Instead, it’s a 15.75-mile course that follows a U.S. Forest Service Trail in the Chugach National Forest toward a peak elevation of

read more