post Category: news

Spawn Wins at AMA Awards!

In April, Spawn joined other Alaska marketing professionals for the annual AMA (American Marketing Association) Prism Awards. We’re proud of our work on GCI’s Apple iPhone Launch and Ravn Alaska’s “DAYover”  campaigns, which landed awards for video advertising and radio advertising, respectively. It’s always great to see the work other marketers are doing for their clients

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Healthcare and Mode

My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client

read more

Tools of the Trade: Beam Robot

Who I Am: Kathy Norford What I Do:  VP & Media Director The Tool: Beam Telepresence Robot I’m one of Spawn’s boomerang employees. I first worked in our Anchorage office almost 20 years ago, and then, nearly 12 years ago, I came back, this time as a remote employee working from Denver. Media is a role

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Spawn’s First Ever Film Fest!

The Background If you’ve seen our culture video, then you know that the people at Spawn Ideas really love to get outside. And our creative team, in particular, loves to capture our adventures in photo and videos. One Monday, as we watched the videos we’d created during an outing, we started to wonder what our co-workers

read more

Inside the Numbers to Create a Can’t Miss Offer

When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,

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Spawn’s United Way Campaign Featured In AdWeek

We’re really proud to be featured in AdWeek’s AdFreak column for our work with The United Way. Want to learn more about why the ad community loves this campaign? You can find the article here (registration’s free). Congrats to the team who put together this really great work for the recognition, and watch this space to

read more

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

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Featured Work: GCI “Career Day”

 Technology with a Heart Staying connected is a priority for all families. Spawn partnered with client GCI to create a heartwarming spot about keeping Alaska families close, especially those whose jobs take them away often – a common reality for many in The Last Frontier. GCI knows that connectivity for remote workers is a lifeline

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Lisa King Honored for Punching Above Her Weight

At Spawn, we strive to “punch above our weight” every day. That means taking smarts and effort to the next level, and getting big time results for our agency and its clients. This attitude matters to us so much, in fact, that we recognize members who put this vision into action with a coveted “Punch Above

read more

Spawn Wins at AMA Awards!

In April, Spawn joined other Alaska marketing professionals for the annual AMA (American Marketing Association) Prism Awards. We’re proud of our work on GCI’s Apple iPhone Launch and Ravn Alaska’s “DAYover”  campaigns, which landed awards for video advertising and radio advertising, respectively. It’s always great to see the work other marketers are doing for their clients

read more

Healthcare and Mode

My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client

read more

Tools of the Trade: Beam Robot

Who I Am: Kathy Norford What I Do:  VP & Media Director The Tool: Beam Telepresence Robot I’m one of Spawn’s boomerang employees. I first worked in our Anchorage office almost 20 years ago, and then, nearly 12 years ago, I came back, this time as a remote employee working from Denver. Media is a role

read more

Spawn’s First Ever Film Fest!

The Background If you’ve seen our culture video, then you know that the people at Spawn Ideas really love to get outside. And our creative team, in particular, loves to capture our adventures in photo and videos. One Monday, as we watched the videos we’d created during an outing, we started to wonder what our co-workers

read more

Inside the Numbers to Create a Can’t Miss Offer

When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,

read more

Spawn’s United Way Campaign Featured In AdWeek

We’re really proud to be featured in AdWeek’s AdFreak column for our work with The United Way. Want to learn more about why the ad community loves this campaign? You can find the article here (registration’s free). Congrats to the team who put together this really great work for the recognition, and watch this space to

read more

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

read more

Featured Work: GCI “Career Day”

 Technology with a Heart Staying connected is a priority for all families. Spawn partnered with client GCI to create a heartwarming spot about keeping Alaska families close, especially those whose jobs take them away often – a common reality for many in The Last Frontier. GCI knows that connectivity for remote workers is a lifeline

read more

Lisa King Honored for Punching Above Her Weight

At Spawn, we strive to “punch above our weight” every day. That means taking smarts and effort to the next level, and getting big time results for our agency and its clients. This attitude matters to us so much, in fact, that we recognize members who put this vision into action with a coveted “Punch Above

read more