Lafayette RFP

thank you for visiting our portfolio site.

Enjoy this showcase of some of our work—and how we work—for a variety of Spawn Ideas’ brands and projects.

Scope: Advertising agency of record

Date: Since 2017; rebrand project in 2017/2018

Spawn’s role: Full-service campaign advertising: creative concepting and production, media planning/buying, qualitative research, re-branding (promise, attributes, logo, brand guidelines, etc.), e-newsletters, travel planner and more.

Contract amount: *CONFIDENTIAL – PROPRIETARY INFORMATION*

BEFORE

AFTER

Want to see more of our Travel Alaska work?

Check out our work on Travel Alaska’s vacation planner and lead generation

ICON WATER TRAILS

Scope: Branding the “Central Iowa Water Trails”

Date: 2020-2021

SPAWN’S ROLE

Naming/branding project: Extensive research with many stakeholders. Naming and name testing (qualitative and quantitative). A partner agency in Iowa produced creative.

CONTRACT AMOUNT

$70,000 in phases: research, naming and name testing. Creative was a separate budget.

 

 

Scope: Branding Wrangell

Date: 2021

SPAWN’S ROLE

Brand development and strategic plan “outline.” On-site ethnographic research. Brand personality and attributes. Tagline development and testing. Logo, brand look and feel, attributes, personality, brand guidelines.

CONTRACT AMOUNT

$45,000 – $65,000 (pending deliverables)

brand guidelines & strategic brand plan

logo development

Alaska Railroad

Scope: Advertising agency of record

Date: 

Spawn’s role: Brand development and advertising campaign. On-site ethnographic research, branding strategy and theme, creative production, media planning/ buying.

Contract amount: *CONFIDENTIAL – PROPRIETARY INFORMATION*

Cordova

Scope: Branding Cordova
 
Date: 2021
 
Spawn’s role: Brand development and advertising campaign. On-site ethnographic research, branding strategy and theme, creative production, media planning/ buying.
 
Contract amount: *CONFIDENTIAL – PROPRIETARY INFORMATION*
 

research examples following on-site visit