multiple clients

problem solved

efficient & flexible pandemic messaging

industry
telecom
health & wellness
state of alaska
tourism

mediums
digital
print
online
radio
tv
internal communications

modes activated
personal health
collective health
fight (vs. flight)
planning fun

industry
telecom
health & wellness
state of alaska
tourism

mediums
digital
print
online
radio
tv
internal communications

modes activated
personal health
collective health
fight (vs. flight)
planning fun

approach

helping clients respond to crisis with authenticity and caring

Some of the largest organizations in the state continue to count on Spawn to quickly adapt strategy, messaging and media as the world continually changes in the pandemic.

the alaska club

changing behavior: giving people the ok to get back to the gym safely

“Now open” touted state-of-the-art virus prevention steps The Alaska Club took to instill confidence in returning safely to the gym. Communications were factual and educational, presented with authority. See the TV and digital advertising here. Spawn also supported the campaign with a content package The Alaska Club placed directly in social channels and on its website.

blueprint alaska

state of alaska

changing covid behaviors: activating alaskans’ independent character to reduce infection rates

Just days after Spawn got the call from Blueprint Alaska, our team presented creative ideas for the Reopen Alaska Responsibly effort. Radio was quickly produced in house with voiceover from our talented broadcast director.

gci

finding opportunity in adversity; responding to the pandemic in the way only an alaska born & raised company can

GCI “Start Something Good” urged Alaskans to find opportunity in adversity, with Good extending an existing brand rallying cry. The Spawn team turned around a compelling TV spot in just days using local footage and familiar faces. The goal: show Alaska some love and support to both project community connection and retain GCI customers.

travel alaska

driving locals to tourism businesses statewide when covid devastated their 2020 season

When out-of-state tourism all but disappeared, ATIA member businesses — and ATIA itself — faced insurmountable odds. Spawn helped enact a strategy for partnering with other Alaska companies, like GCI, to encourage Alaskans to “Show Up for AK.” Digital, radio and social (with Thompson & Co.) encouraged Alaskans to check out their own backyard to support ATIA member businesses.

Travel Alaska Travel Safe

We worked with ATIA to create the Travel Alaska’s Travel Safe logo and messaging in order to:

give prospective travelers the information they needed to make travel plans to Alaska during a pandemic,
create confidence that Alaska was taking precautions to keep travelers safe, and
give locals peace-of-mind their hometowns would attract safety conscious guests, enabling them to keep businesses open and the general population healthy.

The Travel Safe logo was accompanied by a short video for owned channels. The video used existing footage, and highlighted Alaska’s travel guidelines, commitment to safety and natural wide-open-spaces.

Cordova Chamber of Commerce

cordova branding

A branding campaign for Cordova was possible thanks to a state Covid recovery grant. Through research, we determined that it’s the mix of people who inhabit Cordova—nature’s best stewards, foragers, and fisherfolk—that represent the spirit of the place—a place where the “world’s richest waters” produce abundance unlike anywhere else on Earth inspiring zest for life on nature’s terms. Who doesn’t want to visit a place where people truly “See Life?”

Alaska Community Foundation, with United Way and Rasmuson Foundation

ak can do

Spawn branded this statewide neighbor-to-neighbor effort which helped Alaskans devastated by pandemic-related job/income loss. More than $1.5mm was donated by businesses and individuals and used to help individuals pay for things such as rent and utilities.