We are spawn ideas.

We link strategy, creativity, outreach, and value to find the sweet spot between local business allure and big business budgets. In a changing world, your business’s success depends on getting it right.

our leadership

Kaylee Devine

Kaylee Devine

president

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Kaylee Devine

president

with spawn since: 2011 (with a brief adventure in the corporate world)

claim to fame: Kaylee has a knack for uncovering what makes consumers tick and turning that into marketing that delivers. Her strategic thinking has shaped major brands across Alaska, from telecom giants like GCI to travel and tourism brands like Travel Alaska and mission-driven organizations like United Way of Anchorage.

She started at Spawn Ideas fresh out of college, working her way up from account management to leading the agency’s strategy division. Along the way, she built Hooligan, Spawn’s insights and research practice, and led brand development for some of Alaska’s most recognizable companies. After leading marketing and communications strategy for NANA North and its subsidiaries, she returned to Spawn to lead the agency with the same strategic, no-nonsense approach she brings to every challenge.

When not crafting marketing strategies, Kaylee can be found hiking, skiing, or juggling life as a mom.

loves it when our work: makes someone stop and think, ‘That’s me. They get it.’

April Cook

April Cook

VP, project management and operations

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April Cook

VP, project management and operations

with spawn since: 2002

claim to fame: April achieved McGoddess status in 2017. McDonald’s national culled their roster of 60 local agencies working with U.S. Co-ops to just nine, and Spawn Ideas was among the select group. April’s dedication, commitment and 15-year relationship with the Alaska owner/operators were major factors in retaining the business.

In addition to leading the project management team, April also leads two sons who love outdoor activities such as camping, fishing and getting dirty, as Alaskan boys do.

loves it when our work: rises above the expected, to the magical; when it’s based on a truth so compelling that it takes her breath away, makes a client emotional, or leaves someone momentarily speechless.

Kathy Norford

Kathy Norford

VP, Client Strategy & Growth
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Kathy Norford

VP, Client Strategy & Growth

with spawn since: 1999 (Round 1) and 2007 (Round 2)

claim to fame: Kathy stepped up and challenged herself to compete in the rigorous Tri for the Cure triathlon after being diagnosed with breast cancer. This internal drive to succeed inspires her daily to solve client challenges and find solutions to what keeps clients up at night. Kathy’s brave outlook serves her well in her ongoing quest to reach audiences in unique ways.

Kathy resides in Denver and, when she’s not being a media maven, she’s an ace tennis player, a walking sports encyclopedia, and (surprise!) a big Broncos fan.

loves it when our work: is translated from a flowchart to a campaign that produces positive results for clients.

Codie Costello

Codie Costello

director of account management 

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Codie Costello

director of account management

with spawn since: 2026 (and 2012–2017 — because great stories deserve a sequel)

claim to fame: Codie is a dreamer. The kind who sees the big picture before most, and then helps everyone else see it too. She’s a natural at understanding what a client is trying to accomplish, what’s getting in the way, and what it’s actually going to take to move forward. 

Her path has taken her from the stage to the boardroom. After early work in theater and earning her master’s at the Actors Studio in New York, Codie built a career leading organizations, growing partnerships, and coaching leaders through growth and change. As President & COO of the Alaska Center for the Performing Arts, she helped create and launch Broadway Alaska — bringing nationally touring productions to Alaska, expanding access to the arts, forging new partnerships and raising Anchorage’s national cultural profile. 

At Spawn, she leads our account management team. She mentors her team, coaches clients through complexity, pushes for better thinking, and reminds all of us that marketing is a tool — not the goal. The goal is growth. Results matter. Revenue matters. Relationships matter.  

She’s also a proud working mom of two wonderful kids, balancing ambition and responsibility with the same grounded perspective she brings to work.

loves it when our work: doesn’t just tell a story — it creates space for truth to live, move and grow. 

Amy Adams

Amy Adams

creative director

 

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Amy Adams

creative director

with spawn since: 2012

claim to fame: Amy is an award-winning creative with over a decade of experience in crafting compelling brand aesthetics and leading successful campaigns for clients like the Alaska Railroad, Travel Alaska, GCI, and more. Beyond her design skills, she’s also garnered over 1.5 million views on Meta and TikTok, showcasing her knack for storytelling in the digital space. With her blend of design expertise and social media savvy, Amy excels at creating campaigns that truly connect with audiences.

loves it when our work: Transcends the medium, igniting excitement in both clients and customers. This energy fosters a vibrant and enjoyable working environment for all.

Alaska insight. National reach. Shared strength.

Spawn Ideas and Strategic America are partner agencies, drawing on each other’s expertise and resources to support their clients. Spawn brings deep Alaska knowledge and brand-building creative. Strategic America brings national reach and performance marketing expertise. Together, we build the right team for each client’s goals.

we're honored

to work with great brands like these.

and it shows

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let’s rise above your challenge - together.

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