A mindset and pattern of behavior that a person gets into to get a job done. Core modes include: improving, exploring, creating, learning, planning, playing and more.

more on mode

watch the mode path to purchase webinar


The Outdoor Industry of America invited Spawn Ideas to present a webinar showing how mode impacted purchasing decisions for their members. Now you can see it too!

mode and multitasking

Our hyper-connected world means businesses must adapt to audiences who are multitasking. Learn how.

a healthcare perspective on mode


Spawn’s secret to getting inside the heads of healthcare consumers? We talk to them! Explore one patient’s journey across healthcare marketing touchpoints.

two key customer experience questions for marketers


When people enjoy interacting with your brand, they’ll think of your products first. Ask yourself these questions to craft unforgettable customer experiences.

the many modes of the holidays


The busier they are, the harder they’ll be to reach. But we’ve got ideas to crush the holiday message clutter.

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what mode are you in right now? learning mode? "hungry-for-more" mode?
how can we help bring your modes to life for your brand?


send us a note and we’ll get in touch!