back
  • work

Alaska Community Foundation

what we did

ELEVATING AWARENESS: ALASKA'S "BEST KEPT SECRET" NO MORE

industry
non-profit philanthropy 

tactics
brand identity
logo 
ACF affiliate logos 

modes activated
“what’s my legacy?” 
making-a-difference
giving and sharing 

the challenge

ACF connects donors to meaningful causes, managing over $250 million in assets and distributing $232 million in grants since 1995.

Despite this impact, ACF was under-recognized—often called Alaska’s “best kept secret.” Our goal was to elevate its visibility, clarify its identity, and inspire greater engagement and giving across Alaska. 
 

we were curious

We wondered what those closest to ACF understood about the organization and how they talked about it to others.

genuine human understanding

Giving to ACF-managed causes and funds has generational impact for Alaska and its communities—the people and places Alaskans care about. 

the wild idea

For Alaska. Forever.

Rooted in the ways Alaskans have shown up for each other for thousands of years, ACF supports the care and generosity that binds us, investing in connections that endure. Giving here doesn’t just change today. It echoes for generations. 

the result

The new brand, supported by ACS ardent supporters, a 30th anniversary community event and brief brand campaign, drew attention and buzz. It was universally recognized, talked about and praised.