help travelers make their dreams their reality
The Alaska Travel Industry Association (Travel Alaska) came to Spawn to revamp its travel planner, a 106-page guide mailed to prospective visitors to the state. Their goal? Create a one-stop resource that would turn dreamers into doers—people with booked trips to The Last Frontier
showcase alaska businesses
A modern, engaging planner should also create a great space to showcase businesses that cater to visitors. One of the redesign’s goals, therefore, was to increase ad sales by making a publication so useful that Alaska’s travel businesses would be excited to participate in it.