work

alaska tourism industry association

client since 2017

problem solved

removing barriers to topping bucket lists everywhere

insight | Alaska is a dream destination. The challenge? A notion that it’s too far away, too big, and too overwhelming. Alaska’s biggest competitor isn’t other places, it’s modern travelers’ lack of time.

industry
tourism

collateral
magazine with BRCs
digital video
social media
print

modes activated
inspiration
planning

background

shouting it from the mountain tops

Due to a prolonged recession, Alaska slashed it’s tourism budget. The state found itself competing for travelers’ attention against much louder destination brands. The solution? Vivid communications that would break throught the clutter; bringing urgency to our audience’s desire to visit.

It’s waiting, for you

turning someday into today

Spawn spoke to past Alaska travelers to get into their minds. These interviews led to powerful insights, which inspired It’s Waiting, For You – a campaign that employs emotional storytelling and compelling imagery of jaw-dropping Alaska landscapes and life-changing experiences. Viewers are invited to visit Alaska, now!

saw a 59% increase in leads YOY