account planning/strategy intern

Department: Account Planning & Hooligan

Reports to: Account Planners

Status: Non-Exempt

Note: This position is based in Anchorage. 

the agency:

If you’re ready for the most invigorating ascent of a lifetime, Spawn Ideas is right for you. Our home base is in Anchorage, AK, nestled between the Pacific Ocean and the Chugach mountains. We’re a fully integrated advertising agency that’s independent and employee owned, which means our team of employees all have “skin in the game.” There are no sideliners here, just a bold and resourceful team with enough courage to summit any challenge for our clients.

Up here, we’re perpetual adventurers who pursue the outdoors and bring a fresh perspective to our creative work. We live by the mantra “when the agency succeeds, we succeed.” Our ownership and determination to push further has led us to success for our clients and a series of accolades we’re quite proud of.

Our recent big wins include Ad Age’s Small Agency of the Year, Northwest and a national award for Best Culture. We’ve also been voted one of Outside Magazine’s 100 Best Places to Work in America (six years running), rising to number four in 2015. Inc. Magazine named us Fastest Growing Companies in America and we were also listed as one of the 75 Best Places to Work for Millennials (2015) in the country.

Want to be part of an energetic team that plays as hard as we work? We’re looking for an Account Planning Intern.

position summary:

This is a temporary, full-time, non-exempt, entry-level position.

If you enjoy teamwork, group-collaboration and want to learn the ins and the outs of the advertising industry, you’ll find yourself right at home here. And don’t worry, no coffee runs here. You’ll be getting real experience working alongside the account team, creative team, and media teams. We don’t require you to know it all, we just ask that have a hunger to learn it all.

As a strategy intern, you will apply consumer understanding to creative problems. You’ll support our account planning staff through research and analytics, crafting strategies and bringing innovation efforts to life. Beyond just marketing and advertising, you will be part of growing our Design Thinking practice, Hooligan. Hooligan delivers innovative products, services, and experiences to our clients in Alaska and beyond. You’ll work alongside account service, digital, media, creative individuals and teams to bring about disruptive innovation. You will not only be launching your career, but a new way of thinking and doing business in the state. This means that you are an equal partner in supporting great work — and our expectations are high.

This isn’t a right-brain or left-brain type position. We want you and your whole brain and unique perspectives. As such, we expect you to be as comfortable with pivot tables as you are presenting strategic ideas to leadership. Excited? Read on…

successful candidates:


  • Innately curious, contagiously passionate, and highly resourceful
  • Driven by a resourceful and entrepreneurial spirit
  • Big picture thinkers and hands-on implementers
  • In-depth desktop researchers and adept at analytics
  • Personable, with natural trust and rapport building skills
  • Live and breathe strategy; Constantly hunts diverse experiences and trends within social and digital
  • Self-starters who can work independently but also be a team player in a collaborative setting
  • Possess a toolset and process to quickly generate testable innovative ideas and solutions
  • Great verbal and oral communication skills
  • Excellent attention to detail and time management skills
  • Solid understanding of how marketing and advertising are supported by qualitative and quantitative information and being a storyteller through data
  • Basic ethnographic research methods (interviews, focus groups) and Design Thinking methods (consumer experience, journey mapping, design sprints)
  • Solid understanding of statistics
  • Understanding of data analytics methods (regression, decision trees, clustering methods, neural networks). We’re program agnostic, but we like working in R and Excel.
  • Program knowledge: Macintosh Operating System, Google Analytics, Keynote/PowerPoint, Microsoft Excel and Word, Dropbox

areas of responsibilities:

  • Assist Account Planners in all aspects of research, strategy and execution
  • Plan and organize primary research activities (scheduling participants, writing screeners, transcription reviews, etc.)
  • Resource and organize secondary research for account planners/account managers
  • Craft initial strategies for marketing campaigns
  • Measure effectiveness of campaigns through digital tools
  • Analyze and reconcile multiple data streams for business and marketing strategy
  • Create presentation decks
  • Present thought leadership and trends to the agency
  • Work with the team to present ideas and solutions to clients and new business prospects (help sell the work)

education and experience:


  • 1+ year work experience and/or pursuing a degree in Design Strategy, Psychology, Data Analytics, Marketing, Sociology, or Economics preferred.


physical requirements

  • Seeing: Able to read reports and use computer
  • Hearing: Able to hear well enough to communicate with co-workers, vendors, and clients, in person and on phone
  • Other: Able to lift at least 10 pounds and mobile enough to change paper in computer printers, must have driver’s license and access to personal transportation