post Category: people

“Maverick” and the Mistake of Ignoring the Modern Man

I, like most of the rest of the country, went to see “Top Gun: Maverick” recently. (And, no, this isn’t a movie review…) While I was undoubtedly impressed with the action-packed cinematography (the closest I will ever get to flying in an F-18!), I was struck most by the changes in Maverick. It was like running

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Marketers, it’s time to turn up the volume

Five years ago, it was predicted that all digital video would need to be produced with the intention that it would be viewed with no sound. (1) So how did we get to a place where the relevance of audio is once again at new heights? Where ABBA is experiencing a resurgence and goofy audio clips

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Do We Hug? Meeting Coworkers IRL After a Year Remote

I was one of the people who started a new job during lockdown (here at Spawn). I was trained and met my new Alaskan coworkers through a series of Zoom meetings, and got to know their sense of humor and quirks through virtual happy hours and coffee dates, all from the comfort of my kitchen-turned-office in

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Is the Social Media / Mental Health Debacle a Moot Point?

If you scroll beyond the dance videos and Vine-like sketches on TikTok, you’ll probably come across some content that goes deeper. The algorithm is so good it might even hurt you where it hurts. It could be a therapist stirring tea while she gives advice for insomnia or a spiritual guru practicing reiki healing through the

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The Emergence of a ‘Phygital’ Shopping Journey

Brick and mortar retail stores and malls were once the places where you would browse, explore and shop. You then went online to quickly look up some additional details, maybe find a color you didn’t see in store, and make a quick purchase. You spent time in the physical store, while your online journey was purpose-driven

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The Traditional Male Stereotype Isn’t Working

If you’re on TikTok — and with over 1 billion users you probably are — you might have seen this video or something similar as part of the trend of assigning men written by women energy to celebrities, fictional characters, and men’s personalities or actions. The concept of male characters who are respectful, kind and unafraid

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It’s the Little Things

In the work-from-home era, we’ve all taken a break from the computer to start some laundry in the middle of the day, maybe even scrolling TikTok while we wait for the dryer to finish—only to be left with a sense of guilt, wondering if we are cheating the system. (Hint: We are not. Think of all

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5 Things I Learned From Going “Kind of” Viral

No, I’m not recognized on the streets of Anchorage…yet. But I was quite surprised at the minor success of one of my TikTok videos. I, an old Millennial, will call it viral, but I know the Gen Z population wouldn’t bat an eye at my mere 104k views, 20k likes and 1,400 follower gain. Small potatoes.

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Hannelore Gruber: Life on the Lifts

Hannelore Gruber, our hard-working executive assistant, reaches her peak performance beyond just the walls of Spawn – taking on the role of a ski coach for Alyeska’s Ski Club in Girdwood. And when she’s not using her talents to teach, she’s using them to shred the mountainside.    What initially got you into skiing?  My father

read more

“Maverick” and the Mistake of Ignoring the Modern Man

I, like most of the rest of the country, went to see “Top Gun: Maverick” recently. (And, no, this isn’t a movie review…) While I was undoubtedly impressed with the action-packed cinematography (the closest I will ever get to flying in an F-18!), I was struck most by the changes in Maverick. It was like running

read more

Marketers, it’s time to turn up the volume

Five years ago, it was predicted that all digital video would need to be produced with the intention that it would be viewed with no sound. (1) So how did we get to a place where the relevance of audio is once again at new heights? Where ABBA is experiencing a resurgence and goofy audio clips

read more

Do We Hug? Meeting Coworkers IRL After a Year Remote

I was one of the people who started a new job during lockdown (here at Spawn). I was trained and met my new Alaskan coworkers through a series of Zoom meetings, and got to know their sense of humor and quirks through virtual happy hours and coffee dates, all from the comfort of my kitchen-turned-office in

read more

Is the Social Media / Mental Health Debacle a Moot Point?

If you scroll beyond the dance videos and Vine-like sketches on TikTok, you’ll probably come across some content that goes deeper. The algorithm is so good it might even hurt you where it hurts. It could be a therapist stirring tea while she gives advice for insomnia or a spiritual guru practicing reiki healing through the

read more

The Emergence of a ‘Phygital’ Shopping Journey

Brick and mortar retail stores and malls were once the places where you would browse, explore and shop. You then went online to quickly look up some additional details, maybe find a color you didn’t see in store, and make a quick purchase. You spent time in the physical store, while your online journey was purpose-driven

read more

The Traditional Male Stereotype Isn’t Working

If you’re on TikTok — and with over 1 billion users you probably are — you might have seen this video or something similar as part of the trend of assigning men written by women energy to celebrities, fictional characters, and men’s personalities or actions. The concept of male characters who are respectful, kind and unafraid

read more

It’s the Little Things

In the work-from-home era, we’ve all taken a break from the computer to start some laundry in the middle of the day, maybe even scrolling TikTok while we wait for the dryer to finish—only to be left with a sense of guilt, wondering if we are cheating the system. (Hint: We are not. Think of all

read more

5 Things I Learned From Going “Kind of” Viral

No, I’m not recognized on the streets of Anchorage…yet. But I was quite surprised at the minor success of one of my TikTok videos. I, an old Millennial, will call it viral, but I know the Gen Z population wouldn’t bat an eye at my mere 104k views, 20k likes and 1,400 follower gain. Small potatoes.

read more

Hannelore Gruber: Life on the Lifts

Hannelore Gruber, our hard-working executive assistant, reaches her peak performance beyond just the walls of Spawn – taking on the role of a ski coach for Alyeska’s Ski Club in Girdwood. And when she’s not using her talents to teach, she’s using them to shred the mountainside.    What initially got you into skiing?  My father

read more