approach
helping clients respond to crisis with authenticity and caring
Some of the largest organizations in the state continue to count on Spawn to quickly adapt strategy, messaging and media as the world continually changes in the pandemic.
- work
multiple clients
problem solved
efficient & flexible pandemic messaging
industry
telecom
health & wellness
state of alaska
tourism
mediums
digital
print
online
radio
tv
internal communications
modes activated
personal health
collective health
fight (vs. flight)
planning fun
industry
telecom
health & wellness
state of alaska
tourism
mediums
digital
print
online
radio
tv
internal communications
modes activated
personal health
collective health
fight (vs. flight)
planning fun
the alaska club
changing behavior: giving people the ok to get back to the gym safely
“Now open” touted state-of-the-art virus prevention steps The Alaska Club took to instill confidence in returning safely to the gym. Communications were factual and educational, presented with authority. See the TV and digital advertising here. Spawn also supported the campaign with a content package The Alaska Club placed directly in social channels and on its website.
blueprint alaska
state of alaska
changing covid behaviors: activating alaskans’ independent character to reduce infection rates
Just days after Spawn got the call from Blueprint Alaska, our team presented creative ideas for the Reopen Alaska Responsibly effort. Radio was quickly produced in house with voiceover from our talented broadcast director.
gci
finding opportunity in adversity; responding to the pandemic in the way only an alaska born & raised company can
GCI “Start Something Good” urged Alaskans to find opportunity in adversity, with Good extending an existing brand rallying cry. The Spawn team turned around a compelling TV spot in just days using local footage and familiar faces. The goal: show Alaska some love and support to both project community connection and retain GCI customers.
travel alaska
driving locals to tourism businesses statewide when covid devastated their 2020 season
When out-of-state tourism all but disappeared, ATIA member businesses — and ATIA itself — faced insurmountable odds. Spawn helped enact a strategy for partnering with other Alaska companies, like GCI, to encourage Alaskans to “Show Up for AK.” Digital, radio and social (with Thompson & Co.) encouraged Alaskans to check out their own backyard to support ATIA member businesses.