United Way
4 samples from the social marketing campaign featured in Sec. 3.05 Experience and Qualifications
DHSS RFP
thank you for visiting our portfolio site.
Featured here are the samples you’ve requested. See the United Way social marketing “Look Past the Labels” campaign samples (4 items), showing varied work for a single campaign. Bonus: access a sampling of Spawn’s COVID-19 work for clients since March. Click here to see our COVID work.
tv spot
1 of 3
United Way, Look Past the Labels
B2C: Change attitudes/behaviors about why kids have poor school attendance/graduation rates to rouse the whole community to take responsibility.
budget: $16,500 each
1 of 2
United Way, Look Past the Labels
budget: $2,500 each
online ad
using animation
Look Past the Labels | banner
budget: $5,000
other
radio ad
Look Past the Labels | radio
budget: $7,000
tv spot
2 of 3
Northrim Bank, Beyond Banking
B2B: Increase and retain business account relationships.
budget: $50,000
tv spot
3 of 3
GCI, Start Something
B2C: Change attitudes/behavior to the positive through mentoring/encouraging collective leadership. Set stage for exciting GCI products coming soon.
budget: $5,000-50,000+*
*Client confidentiality prevents us from disclosing exact costs, however budget range above reflects typical GCI TV costs.
2 of 2
Alaska Community Foundation/United Way of Anchorage, AK Can Do
B2C: Raise funds for individuals in need during COVID and for nonprofits serving the front lines.
budget: $0
Spawn Ideas pro bono donation
campaign website
AOGA, Brainiak
B2C: Change attitudes – educate Alaskans on the oil industry’s value to the state. (Decrease interest in higher taxes and reducing tax credits.)
budget: $45,000
social
10 posts within 2 months
GCI, Hometown 5G
B2C: Change attitudes/behavior to the positive through mentoring/encouraging collective leadership. Set stage for exciting GCI products coming soon.
budget: $250 – $10,000*
*Client confidentiality prevents us from disclosing actual costs which can cover everything from assets/messaging for a single social post, to a large content package that requires video editing, on-set photography, stock photos, messaging, etc., for social and website assets.
Note: Content, like these posts, was done in collaboration with GCI’s internal team and partner, Thompson & Co., with Spawn providing content ideas & messaging recommendations, editing/photography, and the assets. Internal GCI marketing team and Thompson posted.
The “Start Something Good” message, resourcefully created using footage of real locals’ lives, was a celebration of how GCI and Alaskans stayed connected through hunker down orders.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
Aligning with the early distribution of the PFD, this campaign parallels the endless summer days with GCI’s endless summer deals.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
Connectivity is different in rural Alaska communities – not just the lifestyle but also product. We always create specific rural messaging for GCI’s customers. This campaign highlighted mobile for rural customers by highlighting the plan’s core benefits.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
For many Alaskans families…the classroom looks a little differently in 2020. GCI’s Fall Neighbor offer provided a free month of service for new customers given the need for more data in homes due to online learning. We packaged the service by highlighting the various Alaskan homes now turned classrooms.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
GCI was the first to offer Anchorage 5G mobile speeds. This social post was part of our summer strategy to change the perception of GCI’s mobile network and highlight motivating offers to attract new customers.
For many Alaskan families…the classroom looks a little differently in 2020. GCI’s Fall Neighbor offer provided a free month of service for new customers given the need for more data in homes due to online learning. We packaged the service by highlighting the various Alaska homes now turned classrooms.
online/video animation
2 samples
Residential Mortgage, The House that Speaks to You
B2C: Change behavior – increase number of homebuyers choosing RM for their mortgage.
budget: $2,500 each
radio
Blueprint Alaska for DHSS, Reopen Alaska Responsibly
B2C: “Kill It With Kindness” was aimed at lowering virus infections by changing Alaskans’ behaviors to comply with the state’s COVID mitigation recommendations.
budget: $4,600
