Lafayette RFP
thank you for visiting our portfolio site.
Enjoy this showcase of some of our work—and how we work—for a variety of Spawn Ideas’ brands and projects.
Scope: Advertising agency of record
Date: Since 2017; rebrand project in 2017/2018
Spawn’s role: Full-service campaign advertising: creative concepting and production, media planning/buying, qualitative research, re-branding (promise, attributes, logo, brand guidelines, etc.), e-newsletters, travel planner and more.
Contract amount: *CONFIDENTIAL – PROPRIETARY INFORMATION*
BEFORE
AFTER
Want to see more of our Travel Alaska work?
Check out our work on Travel Alaska’s vacation planner and lead generation
ICON WATER TRAILS
Scope: Branding the “Central Iowa Water Trails”
Date: 2020-2021
SPAWN’S ROLE
Naming/branding project: Extensive research with many stakeholders. Naming and name testing (qualitative and quantitative). A partner agency in Iowa produced creative.
CONTRACT AMOUNT
$70,000 in phases: research, naming and name testing. Creative was a separate budget.
Scope: Branding Wrangell
Date: 2021
SPAWN’S ROLE
Brand development and strategic plan “outline.” On-site ethnographic research. Brand personality and attributes. Tagline development and testing. Logo, brand look and feel, attributes, personality, brand guidelines.
CONTRACT AMOUNT
$45,000 – $65,000 (pending deliverables)
brand guidelines & strategic brand plan
logo development
Alaska Railroad
Scope: Advertising agency of record
Date: 2014-2021
Spawn’s role: Brand identity, persona development, market research, integrated advertising and media campaign development and execution, sales analysis, and reporting and optimization.
Contract amount: *CONFIDENTIAL – PROPRIETARY INFORMATION*
Cordova
Scope: Branding Cordova
Date: 2021
Spawn’s role: Brand development and advertising campaign. On-site ethnographic research, branding strategy and theme, creative production, media planning/ buying.
Contract amount: *CONFIDENTIAL – PROPRIETARY INFORMATION*
research examples following on-site visit