the challenge
Sell more cruises without spending more.
With Alaska’s 2026 tourism season expected to soften, the same budget needed to work harder.
- work
Major Marine Tours
what we did
SAME BUDGET. BIGGER SPLASH.
industry
tourism
tactics
digital
we were curious
Who’s already booking, when are they planning, and
could the person working on deck be our best salesperson?
genuine human understanding
An unforgettable trip starts with a little trust. Who better to bring the experience to life than someone who lives it every day?
the wild idea
Let a deckhand do the talking.
We paired a straight-to-camera crew video with smarter targeting, reaching likely travelers when they were planning their Alaska adventures. Then we shifted spending toward what worked.
the result
66% more website visits from paid media. Sales up 35% year over year as of July 2026.
And the deck hand video?