Town of Mountain Village
thank you for visiting our portfolio site.
Enjoy this showcase of some of our work—and how we work—for a variety of Spawn Ideas’ brands and projects.
Scope: Advertising agency of record
Date: Since 2017; rebrand project in 2017/2018
Spawn’s role: Full-service campaign advertising: creative concepting and production, media planning/buying, qualitative research, re-branding (promise, attributes, logo, brand guidelines, etc.), e-newsletters, travel planner and more.
BEFORE
AFTER
Want to see more of our Travel Alaska work?
Check out our work on Travel Alaska’s vacation planner and lead generation
ICON WATER TRAILS
Scope: Branding the “Central Iowa Water Trails”
Date: 2020-2021
SPAWN’S ROLE
Naming/branding project: Extensive research with many stakeholders. Naming and name testing (qualitative and quantitative). A partner agency in Iowa produced creative.
Scope: Branding Wrangell
Date: 2021
SPAWN’S ROLE
Brand development and strategic plan “outline.” On-site ethnographic research. Brand personality and attributes. Tagline development and testing. Logo, brand look and feel, attributes, personality, brand guidelines.
brand guidelines & strategic brand plan
logo development
Alaska Railroad
Scope: Advertising agency of record
Date: 2014-2021
Spawn’s role: Brand identity, persona development, market research, integrated advertising and media campaign development and execution, sales analysis, and reporting and optimization.
Cordova
Scope: Branding Cordova
Date: 2021
Spawn’s role: Brand development and advertising campaign. On-site ethnographic research, branding strategy and theme, creative production, media planning/ buying.
research examples following on-site visit