Town of Mountain Village

thank you for visiting our portfolio site.

Enjoy this showcase of some of our work—and how we work—for a variety of Spawn Ideas’ brands and projects.

Scope: Advertising agency of record

Date: Since 2017; rebrand project in 2017/2018

Spawn’s role: Full-service campaign advertising: creative concepting and production, media planning/buying, qualitative research, re-branding (promise, attributes, logo, brand guidelines, etc.), e-newsletters, travel planner and more.



Want to see more of our Travel Alaska work?

Check out our work on Travel Alaska’s vacation planner and lead generation


Scope: Branding the “Central Iowa Water Trails”

Date: 2020-2021


Naming/branding project: Extensive research with many stakeholders. Naming and name testing (qualitative and quantitative). A partner agency in Iowa produced creative.

Scope: Branding Wrangell

Date: 2021


Brand development and strategic plan “outline.” On-site ethnographic research. Brand personality and attributes. Tagline development and testing. Logo, brand look and feel, attributes, personality, brand guidelines.

brand guidelines & strategic brand plan

logo development

Alaska Railroad

Scope: Advertising agency of record

Date: 2014-2021

Spawn’s role: Brand identity, persona development, market research, integrated advertising and media campaign development and execution, sales analysis, and reporting and optimization.


Scope: Branding Cordova
Date: 2021
Spawn’s role: Brand development and advertising campaign. On-site ethnographic research, branding strategy and theme, creative production, media planning/ buying. 

research examples following on-site visit