AdAge Small Agency of the Year
client since 2017
problem solved
insight | Alaska is a dream destination. The challenge? A notion that it’s too far away, too big, and too overwhelming. Alaska’s biggest competitor isn’t other places, it’s modern travelers’ lack of time.
industry
tourism
collateral
magazine with BRCs
digital video
social media
print
modes activated
inspiration
planning
background
shouting it from the mountain tops
Due to a prolonged recession, Alaska slashed its tourism budget. The state found itself competing for travelers’ attention against much louder destination brands. The solution? Vivid communications that would break through the clutter; bringing urgency to our audience’s desire to visit.
It’s waiting, for you
turning someday into today
Spawn spoke to past Alaska travelers to get into their minds. These interviews led to powerful insights, which inspired It’s Waiting, For You – a campaign that employs emotional storytelling and compelling imagery of jaw-dropping Alaska landscapes and life-changing experiences. Viewers are invited to visit Alaska, now!
saw a 59% increase in leads YOY