President & CEO
Strategic Brand Counsel
Spawn employee owners call themselves perpetual adventurers, and that attitude starts at the top with Karen King. She mentors a never settle mentality that makes Spawn a modern partner with the resources, talent and capabilities necessary for today – and ready for what’s next. Under her leadership, Spawn has been named “Alaska’s Top Shop” by AdWeek magazine and won Advertising Age “Small Agency of the Year Northwest” awards in both 2017 and 2018.
Karen’s team leadership and gift for strategy ensure that Valdez Convention & Visitor Bureau has a best-in-class partner. Karen has engaged in branding work for most of her 30-year career. Branding/rebranding projects she’s led in Alaska include Central Iowa Water Trails, Alaska Travel Industry Association (Travel Alaska), the Alaska Railroad, the City of Anchorage (Anchorage. Big. Wild. Life.), GCI, UAA and UAF.
Karen’s favorite Valdez memory: I’ve visited Valdez by road, by air, by ferry and my own boat. When I owned the 37-foot MV Grizzly Bear, Valdez was a favorite destination. Once, in Valdez Arm, we experienced a rogue wind and the boat nearly turned on its side. A friend on the boat exclaimed after: “I thought we were going to die!” (He was always a bit dramatic 🙂 ). That experience, though harrowing, did not change my desire to make Valdez a nearly annual destination, often for your July 4 weekend. Great memories.