AdAge Small Agency of the Year
client since 2012
problem solved
insight | GCI’s Alaska roots matter to Alaskans. And they create a bond with customers and prospects that national competitors just can’t match.
industry
telecom
collateral
branding
television
digital
ooh
modes activated
socializing
giving
sharing
background
a market leader, striving to be even better
GCI is a leading Alaska multichannel telecom provider. They consistently deliver exceptional technology, and they’re one of the state’s largest employers. But GCI’s Net Promoter Scores (a notoriously tough rating system in the industry) showed opportunities to better engage in winning the hearts and minds of customers.
humanizing a technology company
The Alaska Born and Raised brand platform was predicated on a simple strategy: Focus on people, rather than product features and price points. It was first launched internally, as we asked GCI employees for buy-in and support. And it was the basis of all our messaging, which highlights how GCI helps people live the life they want, without compromise.
employees were inspired and passionate about the brand
25%
increase of nearly 6k in social media engagement & footprint
sales escalated as measured by subscriber goals