work

gci

client since 2012

problem solved

how does a brand make a splash when it's not first to market?

insight | gci knows Alaska, and Alaskans, which is why they are able to deliver what their customers want.

industry
telecom

collateral
out-of-home
online
television
radio

modes activated
improving
competing

background

a time to rally

GCI was launching a lineup of unlimited data products. But competition was stiff – rival brands were already aggressively pushing similar offers, and had been for some time. This saturated market demanded a buzz-worthy strategy for converting customers to GCI.

unveiling unlimited

an unequivocal solution

The Unveiling Unlimited campaign leverages GCI’s strong Alaska roots to the fullest. The unlimited data premise of speed and excitement is at the heart of the creative, which uses powerful Alaska values – “Uncaged,” “Unstoppable” and “Unlimited” – and sets them against a backdrop of recognizable local landscapes, leaving no doubt that GCI truly gets the residents of Alaska.

2,000 people opted-in online to learn what GCI was unveiling

increased most profitable wireless plans by

200%

campaign continues to drive intense interest and win share from competitors like Verizon, AT&T and Alaska Communications