As we ring in the New Year and get back to work, it’s easy to want to hold on to holiday memories. We’re here to help trigger a little near-term nostalgia by sharing our recent charming holiday campaign for a local regional telecom carrier.
This particular campaign’s success was built around tailored video content.
Our foundational broadcast video reached the broadest audience with a storyline that reflected its diversity.
We then translated our overarching content into short stories made for various audiences on platforms, including:
In-Store: last-minute shoppers
These examples are just part of the omnichannel campaign which resulted in a 20% increase in mobile subscriber connects (our primary campaign objective) year-over-year.
Meeting our clients’ subscriber goals is just one way we like to spread holiday cheer.