post Tag: consumer insights

Combat Travel Shame with Travel Support

2020 is a year of adversity that leaves us all in need of an escape. We miss the ability to explore new places —to travel. But these days it can be hard to take a trip to anywhere but the grocery store without feeling judged. So, as travel restrictions lessen and consumers reconsider taking a holiday,

read more

Right-Sizing Your Brand’s Video Content

We hear time and time again about the shrinking consciousness of consumers in an age of ever-increasing content. But are consumers attention spans really dwindling or are they just becoming more selective? According to a recent study by Prezi, our content consumption is now more evolved than ever, only stopping to give notice to things that

read more

Social Media 101

You already know that social media is a big opportunity for businesses (there are 3.5 billion people around the world using it, and you can dive in for free!). But what you might be less sure of is how to make social media work for your unique business. We can help.  Before you hit that share

read more

The Age of Social Video Marketing

Story and live-streaming apps have been the roarin’ trend of the last decade. And with networks now highlighting video as the pinnacle of their experience, users have reacted with a growing demand. But what’s a story you ask? Well, it’s not a paperback or movie tale. Stories are now an online feed of captured moments posted

read more

Getting a Piece of the Podcasting Pie

In case you’ve been off the grid, podcasts– originally known as audio blogs– are on-demand dialogue recordings covering almost any topic you can think of. If you can google it, there’s a podcast on it (We’re not kidding, there are over 700,000 active podcasts to choose from). And people are all ears for them: In the

read more

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

read more

5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

read more

Is the World Series a Home Run for Your Audience?

Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers.  National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),

read more

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

read more
The Power of While Feature Image

The Power of While: Mode and Multitasking

Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking

read more

Combat Travel Shame with Travel Support

2020 is a year of adversity that leaves us all in need of an escape. We miss the ability to explore new places —to travel. But these days it can be hard to take a trip to anywhere but the grocery store without feeling judged. So, as travel restrictions lessen and consumers reconsider taking a holiday,

read more

Right-Sizing Your Brand’s Video Content

We hear time and time again about the shrinking consciousness of consumers in an age of ever-increasing content. But are consumers attention spans really dwindling or are they just becoming more selective? According to a recent study by Prezi, our content consumption is now more evolved than ever, only stopping to give notice to things that

read more

Social Media 101

You already know that social media is a big opportunity for businesses (there are 3.5 billion people around the world using it, and you can dive in for free!). But what you might be less sure of is how to make social media work for your unique business. We can help.  Before you hit that share

read more

The Age of Social Video Marketing

Story and live-streaming apps have been the roarin’ trend of the last decade. And with networks now highlighting video as the pinnacle of their experience, users have reacted with a growing demand. But what’s a story you ask? Well, it’s not a paperback or movie tale. Stories are now an online feed of captured moments posted

read more

Getting a Piece of the Podcasting Pie

In case you’ve been off the grid, podcasts– originally known as audio blogs– are on-demand dialogue recordings covering almost any topic you can think of. If you can google it, there’s a podcast on it (We’re not kidding, there are over 700,000 active podcasts to choose from). And people are all ears for them: In the

read more

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

read more

5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

read more

Is the World Series a Home Run for Your Audience?

Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers.  National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),

read more

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

read more
The Power of While Feature Image

The Power of While: Mode and Multitasking

Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking

read more