post Tag: consumer insights

Is the World Series a Home Run for Your Audience?

Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers.  National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),

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Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

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The Power of While Feature Image

The Power of While: Mode and Multitasking

Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking

read more
Insights in Plain Sight - Children

Insights in Plain Sight: Children

Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s

read more

Insights in Plain Sight: Selling the Sizzle—AND the Steak

Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with

read more

Is the World Series a Home Run for Your Audience?

Who are you rooting for this year? No matter who you want to win the World Series in 2019, it – and major sporting events like it – provides an exciting, high-profile environment for advertisers to reach consumers.  National advertisers were likely disappointed to see the exits of the Dodgers and Yankees (and their national followings),

read more

Two Key Customer Experience Questions for Marketers

At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer

read more
The Power of While Feature Image

The Power of While: Mode and Multitasking

Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking

read more
Insights in Plain Sight - Children

Insights in Plain Sight: Children

Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s

read more

Insights in Plain Sight: Selling the Sizzle—AND the Steak

Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with

read more