post Tag: insights

Top Picks: Super Bowl Ads That Won Our Hearts

Written by Siobhan Johansen, Content Manager The Super Bowl is always the biggest advertising event of the year. And, with all the hype leading up to the big day this year, partially due to Taylor Swift’s guaranteed attendance to cheer on Travis Kelce and the Kansas City Chiefs, it made sense that brands wanted to capitalize

read more

How the Outdoors Influences Creativity

Written by Siobhan Johansen, Content Manager Here at Spawn Ideas, we are constantly inspired by the outdoors, whether here in Alaska or wherever we find ourselves around the globe. Being out in the fresh air and nature fuels our curiosity—and it does more than just help us clear our heads. It inspires us to look for

read more

26 Ways to Celebrate the Great Indoors this Winter

Written by Siobhan Johansen, Content Manager Alaskans are an outdoorsy bunch. All year round you can find us exploring our beautiful state no matter the weather or temperature. We love being outside in the winter. But you know what else is true? We love being inside in the winter, too. So much so that we created

read more

Human vs. AI: A ChatGPT Experiment

Written by Content Manager Siobhan Johansen ChatGPT and other generative AIs have piqued everyone’s interest in the last year. Every marketing newsletter seems to have at least one article regarding the ever-expanding topic. When ChatGPT first hit the world in November 2022, it started as more of a curiosity, but has proved to have staying power.

read more

How to Win with Social Media: Brand Success in a Dynamic Landscape

Written by Content Manager Siobhan Johansen and Digital Strategist Sydney Steele Trends can be powerful tools for your brand. They touch all aspects of our lives from fashion, to music, to how we communicate. In social media, trends encompass how you partner with collaborators, how to source and share the most relevant content per channel, and

read more

Barbie Movie Magic: A Marketing Dream Come True

Written by Content Manager Barbie: Siobhan Johansen By now, we’re sure you’ve seen something about Greta Gerwig’s “Barbie” movie. The promo leading up to the movie, which was released in theaters on July 21st with a record-breaking opening weekend of $155 million, was a whirlwind of brand collaborations, cast interviews, and fashion moments plucked from the

read more

Seven Things Marketers Can Learn from Taylor Swift

By some of Spawn’s Swifties (Siobhan Johansen, Adrianna McCoy, Kitty Tankard) Taylor Swift is in the middle of a record-breaking tour and just released her third re-recorded album, Speak Now, on July 7th. Besides her musical talent, Swift is a marketing mastermind. Intentional, yet authentic, she’s mastered the art of timing and audience engagement. Let’s dive

read more

5 Reasons You Should Hire a High School Intern

We sat down with our very own high school intern, Nicky, to talk about the benefits of hiring students like her in fast-paced industries and agencies. Her insights just prove the point: hiring a bright, motivated high school intern will add so much to your team. High schoolers may not be the first candidates that come

read more

Moments that Matter: Team Building

By Siobhan Johansen, Project and Content Manager Share small moments, share big moments. Share moments as a team. Spawn had a delayed holiday party for our Anchorage team in March after the December 2022 Snowpocalypse postponed the original holiday party. The delay was a blessing in disguise, as we were able to pivot our original plans

read more

Top Picks: Super Bowl Ads That Won Our Hearts

Written by Siobhan Johansen, Content Manager The Super Bowl is always the biggest advertising event of the year. And, with all the hype leading up to the big day this year, partially due to Taylor Swift’s guaranteed attendance to cheer on Travis Kelce and the Kansas City Chiefs, it made sense that brands wanted to capitalize

read more

How the Outdoors Influences Creativity

Written by Siobhan Johansen, Content Manager Here at Spawn Ideas, we are constantly inspired by the outdoors, whether here in Alaska or wherever we find ourselves around the globe. Being out in the fresh air and nature fuels our curiosity—and it does more than just help us clear our heads. It inspires us to look for

read more

26 Ways to Celebrate the Great Indoors this Winter

Written by Siobhan Johansen, Content Manager Alaskans are an outdoorsy bunch. All year round you can find us exploring our beautiful state no matter the weather or temperature. We love being outside in the winter. But you know what else is true? We love being inside in the winter, too. So much so that we created

read more

Human vs. AI: A ChatGPT Experiment

Written by Content Manager Siobhan Johansen ChatGPT and other generative AIs have piqued everyone’s interest in the last year. Every marketing newsletter seems to have at least one article regarding the ever-expanding topic. When ChatGPT first hit the world in November 2022, it started as more of a curiosity, but has proved to have staying power.

read more

How to Win with Social Media: Brand Success in a Dynamic Landscape

Written by Content Manager Siobhan Johansen and Digital Strategist Sydney Steele Trends can be powerful tools for your brand. They touch all aspects of our lives from fashion, to music, to how we communicate. In social media, trends encompass how you partner with collaborators, how to source and share the most relevant content per channel, and

read more

Barbie Movie Magic: A Marketing Dream Come True

Written by Content Manager Barbie: Siobhan Johansen By now, we’re sure you’ve seen something about Greta Gerwig’s “Barbie” movie. The promo leading up to the movie, which was released in theaters on July 21st with a record-breaking opening weekend of $155 million, was a whirlwind of brand collaborations, cast interviews, and fashion moments plucked from the

read more

Seven Things Marketers Can Learn from Taylor Swift

By some of Spawn’s Swifties (Siobhan Johansen, Adrianna McCoy, Kitty Tankard) Taylor Swift is in the middle of a record-breaking tour and just released her third re-recorded album, Speak Now, on July 7th. Besides her musical talent, Swift is a marketing mastermind. Intentional, yet authentic, she’s mastered the art of timing and audience engagement. Let’s dive

read more

5 Reasons You Should Hire a High School Intern

We sat down with our very own high school intern, Nicky, to talk about the benefits of hiring students like her in fast-paced industries and agencies. Her insights just prove the point: hiring a bright, motivated high school intern will add so much to your team. High schoolers may not be the first candidates that come

read more

Moments that Matter: Team Building

By Siobhan Johansen, Project and Content Manager Share small moments, share big moments. Share moments as a team. Spawn had a delayed holiday party for our Anchorage team in March after the December 2022 Snowpocalypse postponed the original holiday party. The delay was a blessing in disguise, as we were able to pivot our original plans

read more