post Tag: insights

See Your Business Clearly: How Observations Become Insights

During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP). Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The

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Insights in Plain Sight: The Future of Experience

Spawn’s Karen King and Jesse Alleva recently attended the Qualtrics X4 conference in Salt Lake City, Utah. Billed as the world’s largest experience conference, it’s aim was to bring together the world’s best brands and the managers who design and deliver breakthrough employee, customer, product and brand experiences. X4 did not disappoint. Speakers including President Barack

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Healthcare and Mode

My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client

read more

Inside the Numbers to Create a Can’t Miss Offer

When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,

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The Many Modes of the Holidays

Season’s Greetings! The happy, hectic, holiday season is a prime opportunity to market to your customers’ modes*. Why now? Because, although customer attention is always elusive, each person’s level of distraction is supercharged this time of the year. If you can effectively deliver a strong message now, you’ll likely have their attention for a long time

read more

Intrawest Resorts

Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns

read more

Outdoor Industry Association

Creating a Path for the Great Outdoors The Outdoor Industry Association (OIA) is the voice of the outdoor recreation industry, serving more than 1,200 manufacturers (Timberland, Patagonia), retailers (Cabela’s, REI), nonprofits (Boy Scouts of America, The Nature Conservancy) and outdoor enthusiasts. Even Spawn Ideas is a member! They not only advocate for the industry, but also

read more

See Your Business Clearly: How Observations Become Insights

During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP). Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The

read more

Insights in Plain Sight: The Future of Experience

Spawn’s Karen King and Jesse Alleva recently attended the Qualtrics X4 conference in Salt Lake City, Utah. Billed as the world’s largest experience conference, it’s aim was to bring together the world’s best brands and the managers who design and deliver breakthrough employee, customer, product and brand experiences. X4 did not disappoint. Speakers including President Barack

read more

Healthcare and Mode

My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client

read more

Inside the Numbers to Create a Can’t Miss Offer

When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,

read more

The Many Modes of the Holidays

Season’s Greetings! The happy, hectic, holiday season is a prime opportunity to market to your customers’ modes*. Why now? Because, although customer attention is always elusive, each person’s level of distraction is supercharged this time of the year. If you can effectively deliver a strong message now, you’ll likely have their attention for a long time

read more

Intrawest Resorts

Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns

read more

Outdoor Industry Association

Creating a Path for the Great Outdoors The Outdoor Industry Association (OIA) is the voice of the outdoor recreation industry, serving more than 1,200 manufacturers (Timberland, Patagonia), retailers (Cabela’s, REI), nonprofits (Boy Scouts of America, The Nature Conservancy) and outdoor enthusiasts. Even Spawn Ideas is a member! They not only advocate for the industry, but also

read more