post Tag: insights

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

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5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

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The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love

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Entertainment: The New Anchor

How Smart Retailers are Adapting to an Experience Economy Year after year, families line up during the holiday season to meet the man of the moment, your Jolly Old St. Nick. And if you’re a store near one of his renowned photo ops, you might owe him a cookie or two for being the reason behind

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Paw-ternity Policy

Calling all pet owners! At Spawn, we support our staff beyond the walls of our agency, believing that happier people do better work. And we get more than most that pets are a big part of this. That’s why we’ve extended our furlough to our furry four-legged friends with our new Paw-ternity policy! From now on,

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See Your Business Clearly: How Observations Become Insights

During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP). Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The

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Insights in Plain Sight: The Future of Experience

Spawn’s Karen King and Jesse Alleva recently attended the Qualtrics X4 conference in Salt Lake City, Utah. Billed as the world’s largest experience conference, it’s aim was to bring together the world’s best brands and the managers who design and deliver breakthrough employee, customer, product and brand experiences. X4 did not disappoint. Speakers including President Barack

read more

Healthcare and Mode

My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client

read more

Inside the Numbers to Create a Can’t Miss Offer

When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,

read more

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

read more

5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

read more

The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love

read more

Entertainment: The New Anchor

How Smart Retailers are Adapting to an Experience Economy Year after year, families line up during the holiday season to meet the man of the moment, your Jolly Old St. Nick. And if you’re a store near one of his renowned photo ops, you might owe him a cookie or two for being the reason behind

read more

Paw-ternity Policy

Calling all pet owners! At Spawn, we support our staff beyond the walls of our agency, believing that happier people do better work. And we get more than most that pets are a big part of this. That’s why we’ve extended our furlough to our furry four-legged friends with our new Paw-ternity policy! From now on,

read more

See Your Business Clearly: How Observations Become Insights

During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP). Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The

read more

Insights in Plain Sight: The Future of Experience

Spawn’s Karen King and Jesse Alleva recently attended the Qualtrics X4 conference in Salt Lake City, Utah. Billed as the world’s largest experience conference, it’s aim was to bring together the world’s best brands and the managers who design and deliver breakthrough employee, customer, product and brand experiences. X4 did not disappoint. Speakers including President Barack

read more

Healthcare and Mode

My name is Kaylee Devine and I’m part of the Hooligan innovation team here at Spawn. Part of my job here is to conduct qualitative interviews to help bring the customers’ story and perspective to life. Hooligan also works to uncover consumer modes* and to develop more effective ways to message to them. For any client

read more

Inside the Numbers to Create a Can’t Miss Offer

When the football season kicks off each fall, longtime Spawn client GCI launches a campaign for the season. The timing makes perfect sense: Research shows that live sports remain a major reason that TV customers keep the cord, and we know that football-watching is a compelling reason for consumers to sign up for TV services. However,

read more