post Tag: insights

The Remote Work Movement

At Spawn, we have a secret superpower for dealing with the crisis that has us all working at home — we’re a partly remote staff already! So as the team from the mothership headed home for the next period of time, we asked our remote teams to give us the skinny on working from home like

read more

Social Media 101

You already know that social media is a big opportunity for businesses (there are 3.5 billion people around the world using it, and you can dive in for free!). But what you might be less sure of is how to make social media work for your unique business. We can help.  Before you hit that share

read more

The Age of Social Video Marketing

Story and live-streaming apps have been the roarin’ trend of the last decade. And with networks now highlighting video as the pinnacle of their experience, users have reacted with a growing demand. But what’s a story you ask? Well, it’s not a paperback or movie tale. Stories are now an online feed of captured moments posted

read more

Getting a Piece of the Podcasting Pie

In case you’ve been off the grid, podcasts– originally known as audio blogs– are on-demand dialogue recordings covering almost any topic you can think of. If you can google it, there’s a podcast on it (We’re not kidding, there are over 700,000 active podcasts to choose from). And people are all ears for them: In the

read more

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

read more

5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

read more

The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love

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Entertainment: The New Anchor

How Smart Retailers are Adapting to an Experience Economy Year after year, families line up during the holiday season to meet the man of the moment, your Jolly Old St. Nick. And if you’re a store near one of his renowned photo ops, you might owe him a cookie or two for being the reason behind

read more

Paw-ternity Policy

Calling all pet owners! At Spawn, we support our staff beyond the walls of our agency, believing that happier people do better work. And we get more than most that pets are a big part of this. That’s why we’ve extended our furlough to our furry four-legged friends with our new Paw-ternity policy! From now on,

read more

See Your Business Clearly: How Observations Become Insights

During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP). Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The

read more

The Remote Work Movement

At Spawn, we have a secret superpower for dealing with the crisis that has us all working at home — we’re a partly remote staff already! So as the team from the mothership headed home for the next period of time, we asked our remote teams to give us the skinny on working from home like

read more

Social Media 101

You already know that social media is a big opportunity for businesses (there are 3.5 billion people around the world using it, and you can dive in for free!). But what you might be less sure of is how to make social media work for your unique business. We can help.  Before you hit that share

read more

The Age of Social Video Marketing

Story and live-streaming apps have been the roarin’ trend of the last decade. And with networks now highlighting video as the pinnacle of their experience, users have reacted with a growing demand. But what’s a story you ask? Well, it’s not a paperback or movie tale. Stories are now an online feed of captured moments posted

read more

Getting a Piece of the Podcasting Pie

In case you’ve been off the grid, podcasts– originally known as audio blogs– are on-demand dialogue recordings covering almost any topic you can think of. If you can google it, there’s a podcast on it (We’re not kidding, there are over 700,000 active podcasts to choose from). And people are all ears for them: In the

read more

The Social Experience + Your Small Business

In the early years of social media, most users, business and personal alike, feared the comment section (and rightfully so – some crazy stuff can happen there!). But as the world adapts to ignoring trolls, it’s gotten safer for brands to treat the comment section as a prime spot for engagement with customers and prospective customers.

read more

5 Best Practices for a Great Ad

Effective advertising can propel a business to greatness.  What makes a good ad? Impact.  And marketers have a matter of seconds to make an impression. With this in mind, we’ve created some advertising basics that can help any business, even if you aren’t ready for an ad agency just yet. 1.) Pass the “blink test” Use

read more

The Fundamental 5

Think of those social apps you scroll through tirelessly on the daily, the ones you can’t make it without. Maybe they’re the channels Iconoculture calls the Core Four — Instagram, Snapchat, Twitter, and Facebook. Or, if you’re more like us at Spawn, it’s more like the Fundamental Five: Instagram, Snapchat, Twitter, LinkedIn and Facebook. You love

read more

Entertainment: The New Anchor

How Smart Retailers are Adapting to an Experience Economy Year after year, families line up during the holiday season to meet the man of the moment, your Jolly Old St. Nick. And if you’re a store near one of his renowned photo ops, you might owe him a cookie or two for being the reason behind

read more

Paw-ternity Policy

Calling all pet owners! At Spawn, we support our staff beyond the walls of our agency, believing that happier people do better work. And we get more than most that pets are a big part of this. That’s why we’ve extended our furlough to our furry four-legged friends with our new Paw-ternity policy! From now on,

read more

See Your Business Clearly: How Observations Become Insights

During Spawn’s weekly staff meetings, we cover more than your average agency—topics range from industry trends and our latest work to goals for our business, and the latest valuation of our Employee Stock Ownership Plan (ESOP). Not long ago, Account Planner Jesse Alleva had us try an observational exercise (from Amy Herman’s book, Visual Intelligence). The

read more