AdAge Small Agency of the Year
Hi, my name’s Andy Zanto & I am the Director of Broadcast Production here at Spawn Ideas; this means I am in charge of overseeing the production of all video and audio related assets for our clients. Tell us about the journey that led you to join the Spawn team. After graduating from college with a
At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer
We’re thrilled to announce that Spawn Ideas took home not one, but two major awards at the 2018 Ad Age Small Agency of the Year Awards. Our band of 44 employee-owners was recognized in both regional and national competition. First, with a Silver win as “Small Agency of the Year Northwest.” And second, a national prize,
Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking
Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns
Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have
Creating a Path for the Great Outdoors The Outdoor Industry Association (OIA) is the voice of the outdoor recreation industry, serving more than 1,200 manufacturers (Timberland, Patagonia), retailers (Cabela’s, REI), nonprofits (Boy Scouts of America, The Nature Conservancy) and outdoor enthusiasts. Even Spawn Ideas is a member! They not only advocate for the industry, but also
Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s
Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see
Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with
Hi, my name’s Andy Zanto & I am the Director of Broadcast Production here at Spawn Ideas; this means I am in charge of overseeing the production of all video and audio related assets for our clients. Tell us about the journey that led you to join the Spawn team. After graduating from college with a
At Spawn, we know that a company’s brand promise is built or broken on customer experience. This truth has never been more important for marketers: In fact, 89% of companies said that they would compete mainly on customer experience last year. But understanding the customer journey can be tricky, even for well-established companies. Understanding the customer
We’re thrilled to announce that Spawn Ideas took home not one, but two major awards at the 2018 Ad Age Small Agency of the Year Awards. Our band of 44 employee-owners was recognized in both regional and national competition. First, with a Silver win as “Small Agency of the Year Northwest.” And second, a national prize,
Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking
Pursuing Personas Intrawest Resorts was a developer and operator of destination resorts, including high profile properties in Colorado (Steamboat Springs, Winter Park), West Virginia (Snowshoe), Vermont (Stratton) and Canada (Blue Mountain, Mont Tremblant). It’s an impressive array of locations, but Intrawest’s marketing team faced a common challenge—the enormous cost of each resort developing “unique” messaging campaigns
Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have
Creating a Path for the Great Outdoors The Outdoor Industry Association (OIA) is the voice of the outdoor recreation industry, serving more than 1,200 manufacturers (Timberland, Patagonia), retailers (Cabela’s, REI), nonprofits (Boy Scouts of America, The Nature Conservancy) and outdoor enthusiasts. Even Spawn Ideas is a member! They not only advocate for the industry, but also
Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s
Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see
Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with
