Seven Things Marketers Can Learn from Taylor Swift
By some of Spawn’s Swifties (Siobhan Johansen, Adrianna McCoy, Kitty Tankard) Taylor Swift is in the middle of a record-breaking tour and just released her third re-recorded album, Speak Now, on July 7th. Besides her musical talent, Swift is a marketing mastermind. Intentional, yet authentic, she’s mastered the art of timing and audience engagement. Let’s dive