Work of the Week: Alaska Housing Finance Corporation

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Events represent a unique opportunity for businesses to really connect with people by revealing a human side. This past spring, Alaska Housing Finance Corporation (AHFC) had one of those moments: They attended home shows, and had the chance to engage with attendees as individuals and fellow Alaskans, and to highlight how AHFC ‘s home renovation loans are custom-made for our state.

But even the most brilliant, lighthearted ideas take effort to create. Here’s how this engaging tradeshow photo op backdrop was created:

The definition of being good is being able to make it look easy. – Hugh Jackman


Review your marketing events for the upcoming year: Do you have a plan to connect emotionally and engage with attendees as people?

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