A Sweet Opportunity: Spawn Ideas Wins Work for SweetLeaf

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Anchorage, Alaska—Spawn Ideas is thrilled to announce that we’re adding Wisdom Natural Brand’s product, SweetLeaf, to our roster of clients.

The pitch was competitive—SweetLeaf is a natural stevia sweetener perfectly positioned to break through in a competitive marketplace. Wisdom was looking for an agency that offered bold insights, powerful creative, and the experience required to level up in this growing market.

And Spawn’s work was the perfect solution.

“Spawn Ideas really blew us away with their consumer insights and overall direction for this campaign,” said Brian Jensen, marketing director of Wisdom Natural Brands. “I’ve been interested in an edgier approach to our marketing as the category has become very crowded in recent years, and their work has us really excited for our upcoming campaign.”

“We’re proud of the strong campaign our team has put together. The creative is fun, memorable and perfectly tailored to target the female, health-conscious consumer,” said Karen King, president and CEO of Spawn Ideas. “We look forward to working with Wisdom Natural Brands and exploring how we can grow their brand.

The work launched in Vancouver, BC (and surrounding suburbs) in May 2019. You can also follow Spawn Ideas on Instagram for the latest, @SpawnAK.


Ryan Mendenhall, ryan.mendenhall@spawnideas.com or 208.518.7791.

About SweetLeaf

SweetLeaf is a natural, calorie-free, carb free, GMO free, healthy alternative to sugar, sold in both drop and granular form. SweetLeaf can be found at most local grocery stores and is sold in more than 30 countries.

Spawn Ideas is an employee-owned, full-service agency headquartered in Anchorage, Alaska, with offices in Denver, Coeur d’Alene and Madison. Spawn is staffed with more than 40 employees who are “perpetual adventurers, professionally and personally. The team specializes in bringing energy to brands and the consumer path to purchase through marketing to “mode.” For more information or to speak with someone about your brand’s marketing needs, visit spawnideas.com or call 907.274.9553.

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