Seasons Gleamings from Spawn Ideas
Wishing you happy holidays and a bright new year. We can’t wait to see what trails we uncover in 2019!
post Tag: agency news
AASHTO Awards Win!
Last week, the Alaska Department of Transportation and Public Facilities (Alaska DOT & PF) drove home with a 1st Place Advertising for Radio award at the American Association of State Highway and Transportation Officials (AASHTO) Awards Competition. The winning entry was “Safety Campaign,” a radio commercial written and produced by Spawn Ideas. Safety First The radio
Big Wins for Spawn at the 2018 Ad Age Small Agency Awards (Woohoo!)
We’re thrilled to announce that Spawn Ideas took home not one, but two major awards at the 2018 Ad Age Small Agency of the Year Awards. Our band of 44 employee-owners was recognized in both regional and national competition. First, with a Silver win as “Small Agency of the Year Northwest.” And second, a national prize,
The Power of While: Mode and Multitasking
Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking
Customer Journey Insights: We’re Getting A Little Emotional Over Here
Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have
Insights in Plain Sight: Children
Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s
Insights in Plain Sight: Board Games—Not Just a Fun Time, a Fun You
Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see
Insights in Plain Sight: Selling the Sizzle—AND the Steak
Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with
Spawn Ideas Recognized in OUTSIDE’S Best Places to Work 2017
Anchorage, Alaska (November 8, 2017) – Spawn Ideas has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are winning companies great workplaces for employees, but they respect the environment and encourage a balance between work and enjoying life in the great outdoors. “This is our sixth year on Outside Magazine’s best
Missed our Mode and the Path to Purchase webinar?
Our Mode and the Path to Purchase webinar, presented on August 24th, gave actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. You’ll learn ways to move prospective buyers more quickly from thinking to doing using new targeting tools like mode/mindset that are easily integrated
Seasons Gleamings from Spawn Ideas
Wishing you happy holidays and a bright new year. We can’t wait to see what trails we uncover in 2019!
AASHTO Awards Win!
Last week, the Alaska Department of Transportation and Public Facilities (Alaska DOT & PF) drove home with a 1st Place Advertising for Radio award at the American Association of State Highway and Transportation Officials (AASHTO) Awards Competition. The winning entry was “Safety Campaign,” a radio commercial written and produced by Spawn Ideas. Safety First The radio
Big Wins for Spawn at the 2018 Ad Age Small Agency Awards (Woohoo!)
We’re thrilled to announce that Spawn Ideas took home not one, but two major awards at the 2018 Ad Age Small Agency of the Year Awards. Our band of 44 employee-owners was recognized in both regional and national competition. First, with a Silver win as “Small Agency of the Year Northwest.” And second, a national prize,
The Power of While: Mode and Multitasking
Some articles say multitasking is “costing billions in lost productivity” and “dumbing down” our brains. Others claim it’s a boon, allowing us to squeeze productivity from formerly wasted moments. Whatever you believe, there’s no turning back: Each day, millions are multitasking — watching TV and shopping online, texting friends and cooking, or reviewing emails while talking
Customer Journey Insights: We’re Getting A Little Emotional Over Here
Hard Data + Human Insights = A Formula for Success In our data hungry culture, it’s easy to forget that people are more than numbers on a spreadsheet. That’s why, for our first work with an account promoting Alaska tourism, we made sure to incorporate human voices and hard numbers to develop insights that would have
Insights in Plain Sight: Children
Observed: Children are simultaneously overwhelming and under-stimulating. We stumbled upon a truism while reading this fascinating article from JSTOR: Yes, Smartphones are Destroying a Generation. Yes, it’s a click-bait-esqe headline, but the article is packed with insights. What Might This Mean? Finding an insight is often a combination of hard work, research and analysis. Sometimes it’s
Insights in Plain Sight: Board Games—Not Just a Fun Time, a Fun You
Observed: Board games sales have increased 28% since 2013 and are expected to grow 29% by 2021. What Might This Mean? In an age of augmented reality and 4K video game consoles, this surge seems counterintuitive: Why the interest in old-fashioned games? We suspect this growth is due to an issue with identity– how players see
Insights in Plain Sight: Selling the Sizzle—AND the Steak
Observed: Food prep videos are viral sensations It’s an under-two-minutes, quick-cut video of people making four types of sliders. There are no celebrities and no groundbreaking secrets revealed. So why would it have over 200 million views? These Tasty videos, created by Buzzfeed, are consistently popular. And they aren’t the only food prep videos winning with
Spawn Ideas Recognized in OUTSIDE’S Best Places to Work 2017
Anchorage, Alaska (November 8, 2017) – Spawn Ideas has been selected as one of OUTSIDE’s Best Places to Work 2017. Not only are winning companies great workplaces for employees, but they respect the environment and encourage a balance between work and enjoying life in the great outdoors. “This is our sixth year on Outside Magazine’s best
Missed our Mode and the Path to Purchase webinar?
Our Mode and the Path to Purchase webinar, presented on August 24th, gave actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. You’ll learn ways to move prospective buyers more quickly from thinking to doing using new targeting tools like mode/mindset that are easily integrated
