post Tag: agency news

Mode and the Path to Purchase Webinar

Join us on Thursday, August 24, at 11:00 a.m. MT for a webinar: Mode and the Path to Purchase. We’ll present actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. We’ll teach you ways to move prospective buyers more quickly from thinking to doing using new targeting tools

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Black Friday? More like Black November.

This year, Black Friday sales didn’t live up to retailers’ predictions. Why? Possibly because several well-known brands offered their Black Friday deals earlier and then extended those same offers longer than the traditional one-day-only sales window. For example, Amazon not only started early with “Black Friday Countdown Deals,” they also extended the “Cyber Monday” promotion to a full week. K-Mart launched their “not Christmas”

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Mode and the Path to Purchase Webinar

Join us on Thursday, August 24, at 11:00 a.m. MT for a webinar: Mode and the Path to Purchase. We’ll present actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. We’ll teach you ways to move prospective buyers more quickly from thinking to doing using new targeting tools

read more

Black Friday? More like Black November.

This year, Black Friday sales didn’t live up to retailers’ predictions. Why? Possibly because several well-known brands offered their Black Friday deals earlier and then extended those same offers longer than the traditional one-day-only sales window. For example, Amazon not only started early with “Black Friday Countdown Deals,” they also extended the “Cyber Monday” promotion to a full week. K-Mart launched their “not Christmas”

read more